Sequence, the all-in-one platform for building Web3 games, has partnered with Google Cloud Marketplace to widen its reach to game developers.

This milestone brings a comprehensive suite of Web3 development tools and solutions directly to game developers, simplifying the integration of blockchain technology into their games.

Sequence will be listed on Google Cloud Marketplace as an integrated provider of Ethereum Virtual Machine (EVM) technology to Google Cloud customers, said Michael Sanders, cofounder and chief storyteller, in an interview with GamesBeat.

Google Cloud Marketplace enables software vendors to offer their products and services directly through Google Cloud, providing a convenient platform for users to discover, purchase, and deploy software solutions.

By making Sequence (a division of Horizon Blockchain Games) available on Google Cloud Marketplace, developers can now leverage innovative blockchain technology to enhance user acquisition, monetization, and retention as part of the full suite of their game’s backend.

“We launched on Google Cloud Marketplace as the integrated provider of EVM technology,” Sanders said.

Sam Barberie, head of strategy and partnerships at Sequence, in an interview with GamesBeat that Google vetted the blockchain ecosystem and saw Sequence as a leader in solving Web3 game development problems.

Barberie said, “The benefit is now that we’ve gone live and we both have the opportunity to help integrate Web3 and EVM for every Google Cloud Client. And so now that we’re on the marketplace and the Sequence stack is built on Google Cloud. We’ve already had a deep integration with the Google Cloud ecosystem for a while, but it means that developers can just get access to Sequence and begin the integration for any game, like be an existing triple-A developer wanting to integrate with Web3, or a new studio that is building a game with Web3 capabilities for the first time.”

Google also has a relationship with Aptos, but most of the global blockchain activity is in EVM and that steered Google in Sequence’s direction, Barberie said.

“EVM is the go-to tech here,” he said. “It has the largest developer ecosystem.”

The context

Developers globally are integrating Web3 into existing and new games to enhance developer economics and reward players. The gaming industry has a range of challenges.

Barberie said, “Last year, Google Cloud focused on leveraging blockchain technology to solve what they saw as universal developer problems, where user acquisition costs are up 431%, development costs are up 20% and player spend is up only 1%. They’re thinking of Web3 as a way to harness and accelerate the market. So Google aproached us.”

Game makers who integrate Sequence note significant changes in game performance, including 4.5 times day 30 retention, 7.2 times average revenue per user, and 20%-plus incremental revenue.

Sequence leverages the benefits of Web3 for all players across platforms with invisible wallet solutions, boost player acquisition with targeted analytics and marketing tools, and retain users with custom loyalty rewards.

The company said it can increase monetization by four times with app-store-compliant marketplaces, diverse and gamer-friendly payment options, and cross-platform trading.

And Sequence can help devs utilize a comprehensive web3 gaming backend stack, real-time blockchain data access, and seamless integration with popular game engines like Unity and Unreal Engine across devices. Sequence SDK suite is also the first EVM-based verified solution on both Unity Asset Store and Unreal Engine Marketplace.

“We’re excited to bring Sequence to Google Cloud Marketplace,” said Greg Canessa, president and COO at Sequence, in a statement. “This collaboration empowers game developers to leverage the player and developer benefits of Web3, allowing them to focus on creative execution and delivering amazing games. Our vision of dynamic, living games and solutions that solve universal game developer challenges aligns with Google Cloud, and we’re pleased to support game developers in building visionary experiences.”   

The Sequence platform supports all EVM chains, including layer 1s, layer 2s, and layer 3/app chains. As the simplest and most comprehensive Web3 development platform, Sequence is built for flexibility and is trusted by game publishers and studios, Sanders said.

“Bringing Sequence to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the Web3 game development platform on Google Cloud’s trusted, global infrastructure,” said Dai Vu, managing director for marketplace and ISV GTM Programs at Google Cloud, in a statement. “Sequence can now securely scale and support customers on their digital transformation journeys.”

Sequence has 65 employees. It powers thousands of game developers who have millions of players. There have been $5.3 billion in transactions using Sequence’s technology.

Sequence helps onboard, monetize, grow, and retain players with its Web3 technology. From collectibles and ownable rewards to fully on-chain experiences, Sequence’s easy-to-integrate platform solves blockchain complexities, so developers can focus on creative execution and delivering amazing player experiences. Sequence is backed by Take-Two Interactive, Ubisoft, Xsolla, Bitkraft, Brevan Howard, Coinbase, Polygon, and more.

Ubisoft is using Sequence for a couple of its Web3 games. Sequence also has Off the Grid, a battle royale game that was just launched by Gunzilla Games. Popular streamers like Ninja and TimtheTatman touted the game during its recent launch.