Samsung is rolling out a smartphone subscription next month

The company’s AI Subscription Club is expanding to smartphones and its upcoming Ballie robot, but may not go further than South Korea.

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By Dominic Preston, a news editor with over a decade’s experience in journalism. He previously worked at Android Police and Tech Advisor.

Samsung Galaxy S24 and S24 Plus side by side on purple and pink background. — a:hover]:text-black [&>a:hover]:shadow-underline-black dark:[&>a:hover]:text-gray-e9 dark:[&>a:hover]:shadow-underline-gray-63 [&>a]:shadow-underline-gray-13 dark:[&>a]:shadow-underline-gray-63″>*Samsung’s Galaxy S24 and S24 Plus.*

It looks like Samsung is finally ready to roll out a paid subscription for its AI-powered smartphones, but it might not look like what we were expecting.

According to ETNews, Samsung Electronics vice chairman Han Jong-hee has confirmed that the company’s AI Subscription Club, which launched last December for some of Samsung’s home appliances in South Korea, will soon roll out to both Galaxy phones and the upcoming Ballie AI robot.

“We will apply the subscription service to Galaxy smartphones starting next month,” he says. “Ballie will be introduced first in Korea and the US, and we plan to supply it as a subscription in Korea.”

A photo of Samsung’s Ballie robot at CES 2025.

a:hover]:text-black [&>a:hover]:shadow-underline-black dark:[&>a:hover]:text-gray-e9 dark:[&>a:hover]:shadow-underline-gray-63 [&>a]:shadow-underline-gray-13 dark:[&>a]:shadow-underline-gray-63″>Five years after it was first revealed, Samsung says Ballie is ready to release in 2025.

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The AI Subscription Club isn’t a requirement to access the Galaxy AI features on Samsung’s phones and other devices, which the company has previously said will remain free to users at least until the end of 2025, with plans beyond that point unconfirmed.

The model currently gives Korean consumers the ability to sign up to a monthly subscription for their AI-powered TVs, refrigerators, washing machines, and more, including optional repair and maintenance services, for the sake of a lower upfront cost.

It’s not clear if the subscription model will expand beyond South Korea, but there’s a chance we’ll find out more soon. Samsung has a Galaxy Unpacked event in San Jose scheduled for January 22nd, when it is expected to unveil the Galaxy S25 series.