If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a licensing deal. After creating sets for the most legendary IPs to have ever existed (see: Star Wars, Pirates of the Caribbean), the Lego Group partnered with Formula 1 in 2024.
Today, the two companies unveil new Lego F1 sets that launch in conjunction with the 75th anniversary of Formula 1. Starting on January 1, 2025, Lego fans can collect and build sets for all 10 F1 teams, in products that span Lego’s entire portfolio. Whether you have an enormous Lego City build in your basement, or your small child is just beginning to build with Duplos, you will be able to participate in a Formula 1 experience.
Perhaps the most exciting are the sets that will be part of the Lego Speed Champions lineup, which are realistic Lego models of popular sports car models from manufacturers like McLaren and Ferrari. (We saw an, ahem, much larger version when F1 driver Lando Norris drove a Lego McLaren P1 at Silverstone this September to announce the partnership.)
With the Duplo series of F1 Team Race Cars and drivers, younger fans can customize their build to represent any of the 10 F1 teams and include not only two cars and two drivers (Max Verstappen is a fan of kids, too) but also a starting grid, a podium, and additional pieces to live out their race weekend dreams.
Finally, as WIRED senior writer Lily Newman pointed out, each F1 weekend is basically a pop-up in cities around the world. Now Lego F1 fans can re-create that experience for themselves with the Lego City F1 range, which comprises six different sets with everything from vehicle transport to garage repairs.
Formula 1 has experienced a renaissance since Netflix’s Drive to Survive showcased the gripping personal rivalries between each team and driver, set against a backdrop of exotic locations, enormous wealth, and jaw-dropping consumerism. The raucous party atmosphere of the races might attract in-person fans, but the cars themselves—and the drivers, and the equipment that they use—are all technological marvels that lend themselves perfectly to Lego replication.
Even my 7-year-old son, who is just one of four Lego addicts in this family and who knows nothing about Formula 1, saw my screen as I was writing this and asked: “Are we going to get one of those?” Maybe? After all, there’s nothing more Lego—or more F1, for that matter—than little kids building fast cars and daydreaming while racing them around.
