Black Friday Apple deals 2024: The best Apple sales on iPads, AirPods, Apple Watches, MacBooks and AirTags

Between the ”Let Loose” iPad event in May, the iPhone 16 “It’s Glowtime” event in September and the Mac Week non-event in October, Apple has been busy releasing a slew of new iPads, Macs, Apple Watches, MacBooks and more for 2024. If you’ve been waiting for a good sale before diving in, now is the time. Black Friday often represents the best discounts on Apple gear and this year is no different.

We’re seeing new all-time lows on the Apple Watch Series 10, the 10th generation iPad and the M3 MacBook Air. There are also some returning discounts on new models and previous generations. We’re still waiting on Black Friday deals to hit the AirPods Pro and we’ll update this post once we see those deals go live. For now, here are the best Black Friday discounts on Apple gear we could find, from retailers including Amazon, Target and B&H Photo.

The best Black Friday Apple iPad deals

The tenth generation ipad sits on a pile of books. it looks pretty in the dapled afternoon sun. — Photo by Nathan Ingraham / Engadget

The line between Apple’s tablets and laptops is a little blurry at this point, especially with the release of the iPad Pro this year, which (at the time) housed the company’s most powerful chip. The iPad Air is our current pick for the best iPad you can buy and we were delighted by the iPad mini that came out just last month. The only problem is iPads are among the more expensive tablets you can buy. Hopefully these Black Friday iPad deals help out.

Apple iPad (2022, 10th gen) for $279 ($70 off): This is a new all-time low price on the base model iPad. It didn’t get an upgrade during Apple’s Let Loose event back in May, though it did get a quiet price reduction by $100 to $349. Now Black Friday sales are bringing down the price even more. This is our current favorite budget iPad because it’s a capable tablet that’s great for casual browsing, streaming and gaming. It can even handle everyday productivity tasks well.
Apple iPad mini (2024, 7th gen) for $450 ($49 off with coupon): Click the coupon to save nearly $50 on Apple’s newest iPad overall. The iPad mini was just released this October right before the announcement of a few new Macs (the new Pro and Air tablet came out back in May). In his review, Engadget’s Nathan Ingraham called the mini a “necessary update to the best small tablet on the market.”
Apple iPad (2021, 9th gen) for $200 ($129 off): Apple discontinued this model with the release of the new iPad Pro and Air models earlier this year. In what’s likely an effort to get rid of current stock, the price is down to a new record low. The 9th generation iPad is the former budget pick in our guide to the best Apple tablets and will serve well as a casual browsing, streaming and game playing machine.
Apple iPad Pro (2024, 7th gen, 11-inch) for $899 ($100 off): The latest iPad Pro came out back in May and, notably, was the first Apple device to sport the M4 system-on-a-chip. We gave it an 84 in our review calling it an engineering marvel and the best screen our reviewer had ever seen. It’s also our pick for the best iPad for power users. The only problem is it’s very expensive, but this sale helps a little. Also at Amazon.
Apple iPad Air (2024, 6th gen, 11-inch) for $499 ($100 off): The iPad Air is the Apple tablet we recommend for most people in our buying guide and it earned a high score of 91 in our review. It strikes the best balance between performance, price and features of all slabs in the lineup. It has an M2 chip which is really overkill for casual browsing and gaming, but will ensure that your tablet is compatible with the latest Apple Intelligence tricks and demanding games. Also at Target.

The best Black Friday Apple AirPods deals

Apple refined the shape on the AirPods 4 for a better fit. — Billy Steele for Engadget

Apple has four models of AirPods right now: The AirPods Pro 2, the over-ear AirPods Max and two AirPods 4, one with active noise cancellation and one without. Apple has been doing a lot of interesting things with their headphones lately, making this a good time to dive in. Though the discounts for Black Friday look to be minor, it’s better than paying full price.

Apple AirPods Max (USB-C) for $539 ($10 off): Apple’s only over-ear headphones haven’t had a full revamp in a few years. When the iPhone 16 came out, Apple swapped out the lightning port for a USB-C connector and introduced new colors. While the overall design and build is a bit old at this point, they still deliver balanced sound in a premium package. Also at B&H Photo.
Apple AirPods 4 (standard) for $119 ($10 off): Here’s a minor discount on Apple’s newest personal audio device. They were announced alongside the iPhone 16 back in September. There are two versions of the AirPods 4, this is the standard version without active noise cancellation. Both have a redesigned shape for a better fit and offer an open ear design (as opposed to the closed-ear shape of the Pro model). We gave them an 88 in our review.
Apple AirPods 4 (ANC) for $169 ($10 off): The new buds with ANC got a respectable 86 in that same review. We noted they had pro-level features like letting you nod or shake your head to respond to Siri’s questions and Personalized Spatial Audio with dynamic head tracking.

The best Black Friday Apple Watch deals

A person wears the Apple Watch Series 10 on their wrist. It shows a blue screen with the time and other widgets. — Photo by Cherlynn Low / Engadget

If you take steps or do a workout and you’re not wearing a smartwatch, does it really count? Of course, the Apple Watch is more than a fitness tracker, it’s also a shortcut to your iPhone notifications, a handy Siri portal and an always-on weather forecast. Plus it tells time. While they’re not cheap, these Black Friday Apple Watch discounts should help.

The best Black Friday Mac and MacBook deals

the 2024 macbook air m3 sits on a wooden table outside bear a fence and some trees. — Photo by Devindra Hardawar / Engadget

Apple held a quiet Mac Week at the tail end of October in which it announced the new desktop M4 Mac mini, the all-in-one M4 iMac and the M4 MacBook Pro laptop. The MacBook Air from back in March is still the model we recommend for most people

Apple MacBook Air (2024, M3, 13-inch) for $849 ($250 off): Here’s a new all-time low on the latest MacBook Air. It’s our top pick for the best laptop for most people, and this model has 16GB of RAM built in — double the previous base amount so it can tackle the demands of the burgeoning Apple Intelligence. Also at B&H Photo for $200 off.
Apple MacBook Air (2022, M2, 13-inch) for $749 ($250 off): The previous MacBook Air has a (still very fast) M2 processor and it’s our previous pick for the best overall laptop for most people. This is the 13-inch model with 16GB of RAM. This is a return to an all-time low.
Apple iMac (2024, M4, 24-inch) for $1,150 ($148 off with coupon): Apple just released the refreshed iMac last month, but now the silver model is already on sale. It has the latest Apple silicon, the M4 system on a chip that gives it a speed boost and enables the new Apple Intelligence features in macOS Sequoia. Also at B&H Photo for $100 off.
Apple Mac mini (2024, M4) for $549 ($50 off with coupon): Use the coupon to get the full deal as this is a first-time low on Apple’s $599 example of good things, small packages. The five-inch by five-inch box can tackle some serious workloads and remains the most affordable entry point to accessing Apple’s latest silicon. We gave it a solid score of 90 in our review, praising the incredibly fast M4 chip and useful ports. Also at B&H Photo, no coupon required.
Apple MacBook Pro (2024, M4 Pro, 14-inch) for $1,400 ($199 off with coupon): The main update Apple gave to its most powerful laptops is the faster than ever M4 chip. Not much else changed, but that’s not a bad thing as the Pros are excellent machines that we recommend to pro users. They have enough power to handle even the most demanding video, audio and any other productivity tasks you can throw at it.